This holiday season, more shoppers are expected to use chatbots to figure out what to buy. ‘Tis the season for GEO.

Agencies are selling entrepreneurs quick fixes for LLM visibility, but the only strategy that lasts is the blend of PR ...

The smartest SEOs won’t fight AI – they’ll lead it. Learn how human-led, agent-powered teams are building the next era of ...

The Prompting Company just raised $6.5 million to help businesses improve their visibility in generative AI search results.

Today, the need for a solid online presence is crucial for higher education institutions. Be it universities, colleges or online learning platforms, it has become important to reach out to potential ...

Automattic's counterclaim against WP Engine invokes SEO, says that search engines factor how often keywords are used.

After losing share to the likes of Perplexity, ChatGPT, and Grok, the OG search giant is, perhaps surprisingly, regaining ...

The flurry of five-star reviews for that restaurant, bar or tourist attraction might not be telling the whole story.

The European Parliament's legal committee voted in October to water down the EU's corporate sustainability law, which is ...

As brand SERPs give way to AI-generated profiles, SEOs must rethink visibility, trust, and reputation for a new era of search and strategy.

Discovery now depends on credibility, so adapt or risk being undiscovered. That means redirecting time and budget away from ...

In a world dominated by algorithm updates and content saturation, the humble press release might not seem like a powerful SEO ...