Firms wanting to maximize client referrals from AI bots need a robust online presence, plus content optimized for AI ...

While Reddit had plenty to crow about on the ad front, it was less sanguine about gen AI search, which CEO Steve Huffman said ...

Another day, another upfront. Another company explaining why its ad stack is the only ad stack in town, why it has the ...

SerpAPI responds to Reddit’s scraping lawsuit, defending its practices and insisting that public search data should stay open ...

A Rutgers Health meta-analysis links digital alcohol marketing to higher odds of drinking among teens and young adults.

Here's how brands can optimize for AI-driven discovery with strategies that ensure visibility, trust and relevance.

Last week, OpenAI unveiled ChatGPT Atlas, a web browser that promises to revolutionize how we interact with the internet. The company's CEO, Sam Altman, described it as a "once-a-decade opportunity" ...

The company’s product launches are theatrical events and its billboard and TV campaigns iconic, but Apple’s deeper marketing ...

Microsoft’s NLWeb bridges websites and AI agents. Learn how to make your schema work harder – powering smarter discovery and visibility.

Now that Lululemon owns the phrase "Lululemon dupe," others using it for marketing or advertising could be in trouble, ...

ZCON is “the anti-conference, conference,” Shaina Zafar, an executive at UTA's ’s Gen Z marketing arm Next Gen, tells Teen ...