Remote data collection offers significant advantages for behavioral and market research, including enhanced participant reach ...

Ad testing has transformed from a trial-and-error process into a sophisticated science that enables brands to refine messaging, creative elements, and targeting ...

This study investigated how sport consumers allocate their attention on professional sport teams’ Facebook pages, with a focus on visual attention patterns, the impact of content type and topic, the ...

Think about the last time you picked between two brands, maybe two chocolate bars at the checkout, two face moisturizers that look basically identical, or two Netflix shows that both seemed “fine”.

At the heart of the London School of Economics and Political Science (LSE), the LSE Behavioral Lab, is redefining what academic labs can do. The lab supports a full spectrum of human behavior research ...

Facial Coding tests Jaguar’s rebrand impact. Is feeling absent from copywriting? Discover how Jaguar’s bold rebranding fares under scrutiny. Explore how respondents react emotionally to new marketing ...

Whats the difference between Unconscious, Non-Conscious, and Subconscious? It’s easy to throw around terms like “unconscious desire” or “subconscious fear” in everyday conversation. But in the ...

iMotions DMS ET supports validation for the following from the Euro NCAP Protocol: Long Distraction, Short Multiple Distractions (VATS) and Phone Use. Our team of experts are ready to answer any ...

Listen to the article iThis is an audio narration of the article, made using Generative AI technology. Please note that occasional mispronunciations may occur. 2024’s Oscars brought emotional ...

This page features scientific publications and posters created by our in-house scientists. The content is a valuable resource showcasing our team’s research and expertise in various fields, and ...

Optimize content and media spend by measuring consumer responses to videos, ads, movies and TV shows – unobtrusively and at scale. Affectiva Media Analytics empowers brands with real-time, scalable ...