iMotions

Top Benefits of Remote Data Collection for Behavioral and Market Research

Remote data collection offers significant advantages for behavioral and market research, including enhanced participant reach ...
iMotions

Utilizing Eye-Tracking in Advertising: Preliminary Findings

Media Analytics:All-in-One Ad Testing Platform Media Analytics powered by Affectiva's technology, provides robust, data-driven insights to help you optimize your ad content, refine media spend,… See ...
iMotions

The Changing Face of Advertising: What 100,000 Ads Reveal About Effective Campaigns

Ad testing has transformed from a trial-and-error process into a sophisticated science that enables brands to refine messaging, creative elements, and targeting ...
iMotions

Can Heuristic Cues Improve Voluntary Carbon Offsetting Message Effectiveness?

iMotions' Communications Research Lab streamlines mixed-methods research, combining real-time facial expression and voice analysis with surveys to study audience responses across settings. See ...
iMotions

Neurable MW75 Neuro Research Kit

Designed for technologists, scientists, and others, Neurable is advancing neuroscience with the most discreet EEG technology for the real world. Neurable’s Research Kit and the MW75 Neuro can ...
iMotions

What Is the Effect of Political Influencers on TikTok? Early Results From a Field Experiment With Young Adults

iMotions' Communications Research Lab streamlines mixed-methods research, combining real-time facial expression and voice analysis with surveys to study audience responses across settings. See ...
iMotions

Decoding Fan Engagement: An Eye-Tracking Analysis of Attention Allocation on Sport Teams’ Facebook Pages

This study investigated how sport consumers allocate their attention on professional sport teams’ Facebook pages, with a focus on visual attention patterns, the impact of content type and topic, the ...
iMotions

A multi-modal investigation of retrospective emotions during a programming task

iMotions EduLabs Elevate Research, Empower Education Welcome to the future of higher education where academia meets application iMotions EduLabs are a fusion of our “Education”… See features now ...
iMotions

Using Electroencephalography to Understand Learning Engagement with User-Centered Human-Computer Interaction in a Multimodal Online Learning Environment

iMotions' Ergonomics Research Lab integrates advanced biosensors and data analysis tools to assess physical, cognitive, and environmental factors, enhancing workspace design and human performance. See ...
iMotions

Optimizing sound alerts for traveler information systems: Insights from a driving simulator and eye tracking study

iMotions' Simulation Research Lab integrates advanced biosensors to analyze human behavior in realistic, controlled environments, enhancing research in fields like automotive, aviation, and healthcare ...
iMotions

Decreased emotion recognition and reduced focus on facial hallmarks in behavioral variant frontotemporal dementia compared to primary psychiatric disorders and controls

Early diagnosis of behavioral variant frontotemporal dementia (bvFTD) is challenging due to symptomatic overlap with primary psychiatric disorders (PPD). As emotion recognition deficits are early and ...
iMotions

Investigating Foreign Language Vocabulary Recognition in Children with ADHD and Autism with the Use of Eye Tracking Technology

iMotions EduLabs Elevate Research, Empower Education Welcome to the future of higher education where academia meets application iMotions EduLabs are a fusion of our “Education”… See features now ...