14 reactions | The cast of the campaign for Gucci's first fully sustainable line includes Jane Fonda, David Mayer de Rothschild, Lil Nas, King Princess and Miyavi Ishihara. Photographed in a city treehouse, they each wear pieces from Gucci Off The Grid, the House's collection created with recycled, organic, bio-based and sustainbly sourced materials, such as ECONYL® regenerated nylon. | Gucci | Facebook

“I decided to let the clothes travel towards the houses of the cast of models – the characters that have embodied my stories for years; individuals I chose precisely, over time, for their uniqueness that usually brings my campaigns to life. I asked them to represent the idea they have of themselves, to go public with it, shaping the poetry that accompanies them. I encouraged them to play, improvising with their life” Alessandro Michele gave the models of Gucci The Ritual campaign no script to fo