The #1 reason restaurants fail isn't bad service or location—it's ignoring what people actually want to eat! Most restaurants fail because they don't achieve "menu-market fit"—offering what people in their area are actively searching for. Here's a free market research hack: Use Google's Keyword Planner tool to see exactly how many people in your city search for specific cuisines and dishes each month. For example, if you're planning an Italian restaurant in Santa Monica, you can see precise mont

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🤯 Why did Mr. Beast Burger’s ghost kitchen model fail? 1. Delivery app fees ate all their savings. They thought the ghost kitchen model would cut costs (no servers, no dining room), but delivery platforms charge 30% in fees, wiping out any advantage (Owner could have helped them save those fees) 2. No front-of-house staff meant no one to handle issues. When orders went wrong, there was nobody to answer calls or fix problems, leading to negative reviews and declining sales. 3. Without ambiance o