Think Different: Decoding the Marketing and Branding Genius of One of Apple's First Commercials
substack.com
Think Different: Decoding the Marketing and Branding Genius of One of Apple's First Commercials
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Apple’s iconic "Think Different" slogan and how it reshaped the brand! In 1997, Apple was struggling to find its identity, but when Steve Jobs returned, he turned things around with a bold new vision. Jobs partnered with the ChiatDay agency, which suggested the revolutionary "Think Different" slogan that perfectly captured Apple’s essence of creativity and innovation. From featuring legends like Einstein, Edison, and Mahatma Gandhi in their ads to using "Think Different" as a call for change, th
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Apple’s iconic "Think Different" slogan and how it reshaped the brand! In 1997, Apple was struggling to find its identity, but when Steve Jobs returned, he turned things around with a bold new vision. Jobs partnered with the ChiatDay agency, which suggested the revolutionary "Think Different" slogan that perfectly captured Apple’s essence of creativity and innovation. From featuring legends like Einstein, Edison, and Mahatma Gandhi in their ads to using "Think Different" as a call for change, th
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2.6K views1 year ago
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Flashback 1997: Apple Launches ‘Think Different’ Campaign
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